180 Brisbane
Just like the flourish of the Brisbane River that traces its façade, this soaring commercial building presents fluidity between work, life and the city as a whole. Composed in a modern style, 180 Brisbane sets a new standard in architectural and sustainable design, including 34 storeys with commercial retail, parking and end-of-trip facilities.
In order to secure ongoing interest in the development from influential tenants, we developed a place-makingcampaign that successfully produced a new name, brand and positioning strategy, marketing collateral, a display suite, digital marketing toolkit, commercial leasing campaign and several popular events.
